justin machado
award-winning creative services director/writer/producer
Creative matters.
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EMMY Award winning Creative Director/Producer/Editor lead, with over 15+ years of successful network and broadcast brand management experience. With a focus on high-quality production in a creative services environment, I build passionately diverse creative teams that thrive on enthusiasm for telling stories, rooted in the dedication of the creative art of marketing. My teams have a successful track record of elevating world class multi-platform media entertainment brands through short-form executions. Using the latest in video production technology and post-production prowess, I deliver on creative excellence at all project stages. Leveraging the talents of design, production, and marketing partnerships, I build best-in-class brand campaigns, including network launches, rebrands, original productions, live sports, and entertainment events.
Currently, I lead a large creative team of award-winning producers for Scripps Networks, which include the broadcast brands ION, Bounce, LAFF, Grit, Court TV, and Mystery. I oversee creative conceptualization, development, and execution for original programming and daily network brand operations including show launches, award shows, image campaigns, programming stunts, live sports, and original movies. I supervise every creative stage, including script writing, video editing, audio mixing, and finishing workflows, never shying away from jumping into an edit to ensure project success. I shine brightest on shoots, both internal and external executions, including working with creative agencies, co-branded sponsorships, and independent contractors to creatively problem solve every project challenge to deliver high-quality multi-platform media solutions no matter the budget; on-time, and exceeding expectations.
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Formerly, I was Writer/Producer TBS On-Air, with a focus on the iconic TeamCoco brand and Late Night show, Conan. Also in my professional growth at Turner, I was a sports and entertainment writer/producer/editor for Turner Sports, the Atlanta Braves, and entertainment network, Peachtree TV.
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HIGHLIGHTS
CONAN
TBS
Not only was I lead Writer/Producer on the nightly Conan promo team, I also worked on other TBS brand promotions, including George Lopez, Men at Work, The Pete Holmes Show, and Deon Cole's Black Box.
KEVIN HART
Kevin Hart's Laugh Out Loud
Talk about fun! Kevin Hart gave us 30 minutes of his valued time to shoot multiple scripts at the Gramercy Theatre in NYC for this incredibly funny launch campaign on Bounce. I led a small 5 man crew and directed Mr. Hart myself.
PBC ON BOUNCE
Premier Boxing Champions
Passion project! I grew up with an pride-full love for the "Sweet Science". I was instrumental in launching our live boxing brand, Premier Boxing Champions on Bounce. This included writing/producing/directing a campaign launch shoot with "Fast & Furious" actor/artist, Ludacris. I was also part of the on-site live production team producing opens, fighter features, and multi-platform marketing. (live truck, EVS, network operations)
TRUMPET AWARDS
Celebration of Black Excellence
This annual live-to-tape network event is non-stop action and entertainment. Most recently filmed at the Dolby Theater in Hollywood, I not only write/produce/direct yearly talent host shoots (Wanda Sykes, Deon Cole, Nicole Ari Parker, Laurenz Tate), I am also lead producer, director for honoree packages, our red carpet show, and key network creative lead during live productions.
SAINTS & SINNERS
Bounce Original Series
Now in it's 5th season, it's the #1 Bounce original series, Saints & Sinners! I lead conceptualization and execution of Atlanta based promotional campaign shoots, including directing & producing celebrity talent: Vanessa Bell Calloway, Cllifton Powell, JD Williams & more.
FAMILY TIME
Bounce Original Series
Led conceptualization and execution of Los Angeles based promotional campaign shoots, including directing & producing celebrity talent: Omar Gooding and Angell Conwell & more.
LIVE SPORTS
Creative Network Lead
ENTERTAINMENT
Talent Production Shoots
BRANDED CONTENT
Branded Content